Get Battery Donations through the Power Those Who Those Protect Us Program

Get Battery Donations through the Power Those Who Those Protect Us Program


Published Date: 04.18.2011

Did you know that your volunteer or mostly volunteer (at least 50%) fire department is eligible to participate in the Power Those Who Protect Us program? Power Those Who Protect Us is a battery donation program designed to help support the more than 23,000 volunteer fire departments in the U.S. Beginning in February 2011, anytime that specially-marked Duracell CopperTop battery packs are purchased, a battery donation will be made to volunteer fire departments across the country to help power life-saving equipment and communication devices. Duracell has committed a minimum donation of 20 million batteries through the program.

Consumers can further the battery donation to their local department by going online to www.duracell.com/protect and entering the code located within the packaging of their specially-marked Duracell battery purchase. Then they can use their zip code to select their local department to specify that the donation from their purchase will go to that department. It is important to verify that your department is participating in the program to make sure consumers can increase the number of batteries you will receive.

Prior to the program’s launch in February, a preliminary list of qualifying departments was obtained and each of those departments received a canister from Duracell in the mail with instructions for participation as well as marketing materials for promoting to their communities how they can specify donations to the department. If your department qualifies for the program but you have not received information in the mail from Duracell, or if you have found that your department is not available at www.duracell.com/protect, you can simply send an email to duracellfire@gmail.com with your department’s contact information and let them know that you would like to participate.